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WELCOME!

Thank you for participating in the MirrorBranding™ process! Your input will be very valuable to inform the ways in which we define and articulate a clear and compelling brand for the Adopt-a-Highway program.

And here’s the good news - you don’t have to know anything about branding to participate. All we ask is for you to respond to the questions and exercises honestly and thoughtfully based on your own experiences, understanding, and perspectives with the Adopt-a-Highway program. We will guide you through the entire exercise, so have fun, and thanks again!